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Looking to grow your cleaning service fast? In today's competitive market, cleaning businesses need to be proactive and strategic to stand out. Whether you're just starting or looking to scale up, implementing the right strategies can make all the difference. From building an online presence to tapping into local networking opportunities, these five proven methods will help you gain more clients and expand your reach quickly. Ready to take your cleaning service to the next level?
Let's dive into the fastest ways to grow your cleaning business.
1. Make a website
Having a website is essential for growing your cleaning service. In today's digital age, potential customers often search online for cleaning services, so having an online presence not only makes your business easier to find but also establishes credibility. You have several options when it comes to creating a website. You can either do it yourself using user-friendly platforms or hire a professional to handle it for you.
If you choose to hire help, platforms like Fiverr and Upwork connect you with freelance web developers who can create a professional-looking site tailored to your needs. This is a great option if you don't have the time or technical know-how to build a website yourself.
On the other hand, if you're interested in building the website yourself, platforms like Webflow or Carrd make it simple and affordable. These tools allow even beginners to design a functional, visually appealing website without any coding experience.
The good news for janitorial services is that you don’t need a complex or highly customized site. A clean, straightforward website that clearly outlines your services, provides contact information, and showcases customer reviews or testimonials is more than enough to establish a professional online presence. A basic yet effective website can help your cleaning business reach more clients, generate leads, and ultimately grow.
2. Send Cold Emails
Cold emailing is a powerful tool for growing your commercial cleaning service. It allows you to reach potential clients directly, offering a more targeted and personal approach than traditional advertising. With the right strategy, cold emails can help you establish relationships, generate leads, and ultimately grow your business.
To get started, it's important to build a targeted email list. Focus on businesses in industries that often require cleaning services, such as offices, retail stores, medical facilities, and industrial spaces. You can gather contact information by researching local businesses online or using tools like LinkedIn and Google. Make sure you’re reaching out to decision-makers, such as facility managers or business owners, who have the authority to hire cleaning services. CleanWork is perfect for this. With CleanWork you can create lead lists, search for decision maker or local business contact information, then send them cold emails on autopilot.
The content of your cold email matters. Your subject line should be short and attention-grabbing to encourage the recipient to open it. In the body of the email, introduce your company and briefly explain how your services can address their specific cleaning needs. Mention any special features, like eco-friendly products or specialized equipment, and highlight customer testimonials or reviews. Keep the email concise and professional, with a clear call to action, such as scheduling a meeting or offering a free consultation.
Follow-up is just as important as the initial email. Many prospects may not respond to your first message, but a polite follow-up can show persistence and professionalism. Tools like email tracking software can help you monitor who opened your emails and followed through, so you know who to prioritize in future outreach.
When done strategically, cold emailing can be an effective way to grow your commercial cleaning service by connecting you with new clients and building valuable business relationships.
3. Make a Google My Business
Another way to grow your cleaning service is by making aGoogle My Business. Creating a Google My Business (GMB) profile is one of the simplest yet most effective ways to grow your cleaning service. When potential customers are searching for commercial cleaners, especially those in their local area, you want your business to be among the first to show up in search results. That's exactly what GMB helps you achieve.
With a GMB profile, not only do you improve your visibility on Google Search and Google Maps, but you also gain access to valuable insights. These insights show you how people are finding your business, what keywords they’re using, and where they’re located. This data can be incredibly useful for understanding your audience and refining your marketing strategies.
Another bonus of setting up a Google My Business account is the free $100 advertisement credit. This allows you to get a head start on paid Google Ads, boosting your visibility even more without spending any of your own money upfront.
There are plenty of resources available to guide you through the process. Here’s a detailed post on how to set up and fully optimize your Google My Business profile to maximize its effectiveness. If you prefer visual learning, the video below walks you through the setup step by step, making the process even easier.
By taking advantage of GMB, you can ensure that your cleaning service stands out in local searches, driving more potential customers to your business.
4. Networking at Local Events and Business Groups
Networking at local events and business groups is one of the most effective ways to grow your cleaning service and get noticed by potential customers. It’s a strategy that builds trust through face-to-face connections, giving you an opportunity to showcase your personality, expertise, and services in a more personal setting than digital marketing.
Start by identifying local events that cater to businesses in your area. These might include Chamber of Commerce meetings, industry conferences, community gatherings, or networking events specifically designed for local businesses. By attending these events, you can meet business owners, facility managers, and decision-makers who may be looking for cleaning services, either now or in the future.
Check out the Chamber of Commerce's main website to find one near you 👉 Here.
At these events, be prepared to talk about your business in a way that is clear and compelling. You don’t need to go into a hard sales pitch right away. Instead, focus on building relationships, asking questions about their business, and explaining how your services can address any challenges they might be facing. If they express interest, offer to follow up with more information or a free consultation.
Joining local business groups or associations is another way to network effectively. These organizations often hold regular meetings and provide a platform for members to exchange referrals and collaborate. Your presence in these groups positions your business as a trusted provider within the community. Over time, members may refer your services to others or hire you themselves.
The key to successful networking is consistency. Attend events regularly, follow up with the contacts you make, and stay active in the groups you join. As people get to know you and your business, you’ll build a reputation that leads to new opportunities and customers for your cleaning service.
5. Cold Call Potential Clients
If you're looking for a fast way to determine whether potential clients outsource their cleaning needs, cold calling is one of the most effective approaches. Though it might feel intimidating at first, it's a direct way to connect with decision-makers and get valuable answers quickly. To maximize your success, you can follow the GRRRR Method, a step-by-step process to keep you organized and focused during your outreach.
Here’s how it works:
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💻(G) Google Your Target Demographic
Start by researching the type of clients who are most likely to need your cleaning services, such as office buildings, retail spaces, or medical facilities. Use Google to create a list of potential clients in your area. Having a targeted list will save you time and increase your chances of success. 💡 Using CleanWork's Local business search can give you all the contact information you need. Information like phone number, social media, address, and email makes it easier to reach out to local businesses you want to work with. -
🤓(R) Research Each One
Before you start calling, take a moment to research each business on your list. Look up basic information like their size, industry, and any potential pain points they may have with cleaning services. This preparation helps make your cold call more personalized and effective, increasing the likelihood of a meaningful conversation. -
📞(R) Reach Out (Cold Call)
Once you've done your research, it’s time to start calling. Use a cold call script to introduce your cleaning service, ask if they outsource their cleaning, and gather key information. This is your chance to make a strong first impression and learn if they are a good fit for your services. -
🧠(R) Remember the Results
After each call, take detailed notes on the conversation—whether the client outsources cleaning, who their current provider is, and any necessary follow-up. Keeping track of this information will help you decide which businesses to keep pursuing and which to remove from your list. With lead lists on CleanWork you can easily organize and manage your potential customers. -
🔁(R) Repeat
Continue this process until you've contacted everyone on your list. Cold calling requires persistence, but each call brings you closer to landing new clients for your cleaning service.
If you're not sure what to say when you call you can grab a sample cold calling script to guide your conversations 👉 Here. Cold calling remains a powerful, straightforward method for growing your cleaning business when done strategically.
Bonus - CleanWork
CleanWork is a web app that was built specifically to help cleaning services grow. With CleanWork you can find cleaning opportunities like city/state, construction cleanups, sub contracts and more. We also provide exclusive leads, which are preset appointments to have a walkthrough and give a cleaning quote. You can also seach for contact information for local businesses and decision makers then reach out to them with cold email on autopilot.👇
Growing your cleaning service quickly requires a strategic blend of digital and traditional methods. By focusing on building a strong online presence through a professional website and an optimized Google My Business profile, sending targeted cold emails, networking at local events, and cold calling potential clients, you can reach more prospects and secure long-term contracts. Success in the cleaning industry doesn’t happen overnight, but with consistency and persistence, these five fastest ways to grow your cleaning service will help you enhance your visibility, credibility, and client relationships. Whether you're just starting out or looking to expand, implementing these strategies today will set your cleaning business on the path to sustainable growth and increased profitability.
🙏As always thanks for reading
Be sure to join the Finding Cleaning Contracts and Bidding - CleanWork Facebook group. There’s a lot of good information in the group that doesn’t make it to the CleanWork Reports.
Best,
Jerome